success is no naturalness. it is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.

this is me

Welcome to my portfolio. My name is Johanna Eva Luz. I am a 22-year-old creative soul who is currently studying communication design at the HfG Schwäbisch Gmünd. In my circle of acquaintances I am the girl with the golden heart and the creative hand. I strive every day to get the best out of every situation. And so one day I came up with the design. It started with garments that I sewed piece by piece until they expressed my personality. It went on with every piece of paper that many considered rubbish. I painted, glued and folded until it made sense again. As a child, I designed each of my bookmarks. for my beloved books

I made the world the way it made more sense to me. I am now learning to use this bubbling creativity at the HfG in real projects and creative work. I am a very ambitious and determined person who, combined with my creativity, can do great things. I find the design in the room particularly interesting. There are so many design approaches that you can develop optimally in many directions at the same time. I have been working part-time since I was 16 and use it to finance my dreams. These consist mainly of travel. I think it’s so important to look beyond your horizon and to get to know new cultures, people and views.

My family gave me my golden heart in the cradle. I was brought up to help others. That’s why I did an internship one year after my confirmation, which certifies me as a YMCA employee. Since then I have been supporting social projects. For a few years I led a group of girls between the ages of six and twelve. I am also involved in many festivals, Christmas markets and cleaning in the city. With only 22 years I have already had some experiences and I am grateful for any experience that I can grow from. I give my all every day to be the best version of myself.



Adobe Illustrator 0

Adobe InDesign 0

Adobe Audition 0

Adobe Photoshop 0

Adobe Lightroom 0

Cinema 4D 0

Keynote 0


Adobe XD


Adobe After Effects







Soft skills


Design thinking